Celebrations all around!!
We got selected as the “Best Retail Suppliers 2010” by Retailer magazine in a highly competitive selection process. The article can be viewed in the 2010 anniversary issue of the Retailer magazine.

“ Appulse has been focused on Retail Technology and has been serving Indian Retailers for last 7 years. It is an honor to be selected by industry’s leading publication and thought leaders” said Nitin Kumar, CEO of Appulse Technologies.

Retailer is a magazine dedicated to retailing in India and all related ideas, concepts and technologies related to the retail industry. It publishes a study once every year selecting the best IT, designing and logistic companies who form the backbone of retail operations in India.

Appulse Technologies awarded Best Retail Supplier 2010 by Retailer Magazine

Working for a high-tech company and selling hardware products or primarily hardware based solutions, read on.. While working with one of our customers who happens to be a leading high-tech firm and a market leader, one fine day I realized that the amount of money they were charging for their software was miniscule as compared to the hardware cost they were selling. And often the customer would negotiate well for the software cost, and they would end up not charging for it as well or giving more discount on already low cost. This was not a simple software, it took them quite a bit of time and money to build it but the positioning was more to sell hardware and the software comes bundled with it to manage the hardware.

So, how do you justify the value of software to your customer when you are primarily in the business of selling hardware?

You can go Freemium model. Give a base version free, and then add more performance and features to the advanced version of the software which lets user derive better ROI from the same hardware devices.

Price it Per User.Often works very well while selling to large companies. Automatic revenue addition when more teams start using the software.

Try SaaS pricing. Evaluate if charging monthly and offering a web based version for your software helps you in generating more sales and winning new business

Looking for more ideas on how you can price your software. Download this very useful short eBook from an industry expert Neil Davidson. Download eBook. (right now available for free, hard copy available at Amazon for $9.95).

So what is your experience with pricing software? Do Leave a comment.

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Many service providers offer cloud infrastructure now, but all these services are unique, and often it becomes difficult to separate one from another. There are of course lot numbers of features which different providers give but the basic questions which you should be answering to ascertain which vendor is right for your needs are below.
A. Technical Support - What happens when you need help? Can you find a human voice comforting you at the other end? This is going to happen very frequent during your initial days when you are migrating to Cloud.

B. Performance – Most common concern because cloud infrastructure is still coming up, and lot of innovation is happening there. You cannot compare this on paper, as lots of things depend on whom you are sharing your resources with. So it is always better to try it firsthand and given such low cost entry

Interested in reading more.. Please download the recently published whitepaper by Appulse Technologies on selecting a cloud computing provider here.

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