In my previous post, I talked about the basics of Enterprise 2.0. Please view the Enterprise 2.0 in Plain English-Part 1 here.
Let’s go specific now, and discuss one example of Enterprise 2.0 Portal which would bring your customers and partners closer to your team. Here is how each department in your organization would benefit from this.
Marketing and PR
- Improves brand loyalty and awareness
- Facilitates access to direct market research & fosters buzz marketing
- Promotes product advertising and PR campaigns
Sales
- Increases sales insight in respect to customers
- Increases demand and lead generation
- Adds more touch-points during the customer lifecycle
R&D / Engineering / Product Management
- Customer contribution to product features increases
- Decreases R&D expenditures
- Increases focus on customer needs
Service and Support
- Improves service levels
- Decreases support costs
The illustration above tries to illustrate the features of building a community between a customer and a partner
Sounds Great! How would I Implement it?
Below is the step by step Implementation plan for implementing Enterprise 2.0:
- Evaluate the need for communities that map to your current business goals
- Design the social architecture for the community
- Map the Social Architecture to Technology
- Launch the community
- Appoint a Community Manager who is responsible for growing and maintaining the community
- Get customer feedback, and improve the social architecture and community features
Appulse Enterprise 2.0 evangelists can take up the reins from Step 1, and guide you through the complete process step by step, and assist you by offering following services
- Conceptualizing your Customer and Partner community
- Technology Implementation
- Community Launch
- Community Management using our team of community managers
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